Isabel Sainz

TeaCup Lab is a User Research specialized studio based in Madrid with teams in both Madrid and Barcelona. Our mission is to provide companies with objective data about their customers to assist them in making well-founded strategic and design decisions. We choose the most suitable research technique for each project. We work with both quantitative and qualitative techniques like Ethnography, Interviews, Focus Groups, User Personas, Online surveys, User Diaries, User testing or Eye tracking. Since its establishment in 2016, our team of experts has worked for local and global brands like Google, Meta or Iberia, contributing to enhancing the user experience of products and services used daily by hundreds of millions of people.