Anton Ustimenko

Recycle introduces an innovative marketplace model to the recycling sector, enabling households and small businesses to not only dispose of waste, but also to sell recyclable materials in small quantities — something previously economically unfeasible. Traditionally, the sale of secondary raw materials (such as cardboard, PET bottles, or metals) has been limited to large-scale suppliers due to the high logistical costs associated with collection and transport. Recycle disrupts this model by aggregating small-volume pickups through a digital order pool and intelligent routing system that allows recycling companies and haulers to optimize logistics, reduce operational costs, and efficiently serve distributed customers. What makes Recycle truly innovative is: The creation of a two-sided marketplace where waste generators (condominiums, households, SMEs) can sell recyclables directly to recycling companies — with real-time pricing, digital documentation, and secure payments;, An Uber-like platform for waste pickup, allowing recyclers to accept only the jobs that match their location, route, and vehicle capacity — maximizing efficiency;, The ability to profitably collect and process small quantities of recyclables by aggregating orders, which creates economic incentives for both users and collectors;, A transparent digital infrastructure supporting traceability, environmental reporting, and EPR compliance;, And critically — this model does not currently exist at scale in Ukraine or in most Eastern European countries, where recycling infrastructure remains fragmented, analog, and inaccessible to small waste generators. By bridging this gap, Recycle offers a scalable, tech-enabled solution that democratises access to the circular economy, reduces landfill dependency, and strengthens local recycling ecosystems in regions where such models are urgently needed.