Umberto Lago

Partner

Moversi

Vicenza, Italy

I am an experienced Management Professor at the University of Bologna, with a strong passion for engaging directly with the business world.

My organisation

Moversi

Moversi

Small and Medium Enterprise (SME)

Vicenza, Italy

Moversi is an innovative mobility model that transforms the private car—often an underused resource—into an efficient public service. MOVERSI addresses key urban mobility challenges: traffic congestion, pollution, and high costs. The goal? To create an accessible system for everyone, making cities more livable. At the heart of the project is a smart app, powered by AI and machine learning, that connects drivers and pedestrians in real time along compatible routes. It turns city streets into temporary “lines” with virtual “stops,” creating a dynamic, on-demand transportation network. The premise is simple, yet revolutionary: to harness the untapped potential of private cars—the most widespread mode of transport, yet one of the most underutilized—to build a shared mobility network. Instead of viewing private vehicles as part of the problem, MOVERSI treats them as a valuable asset—an opportunity to optimize travel and reduce environmental impact. By reimagining the role of the car within the urban ecosystem, Moversi shifts the narrative: from ownership to access, from isolation to connection, from inefficiency to intelligent coordination.
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About me

I am an experienced Management Professor at the University of Bologna, with a strong passion for engaging directly with the business world. I have a Ph.D. from the Imperial College, London.

Throughout my career, I’ve taken on various roles in organizations I consider valuable and impactful. I supported UEFA in introducing the Financial Fair Play concept, and I’ve advised numerous companies on strategies for growth and accessing capital markets. I like to study innovative companies and I have authored a couple of books on the Chinese giant Haier, focusing on their very original business model.

Most recently, I’ve invested in a company I believe has strong potential, and I’m actively working to help it secure the capital it needs to grow and establish itself in the market.

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Skills

  • Strategy
  • finance
  • board direction
  • Business Models

Interests

  • Strategy
  • innovation
  • INCENTIVES
  • organizational structures
  • Venture Capital