Ocean Business b2match 2025

10 Apr 2025 | European Way, United Kingdom

Alex Barter

Managing Director

BARTER FOR THINGS LTD (“B4T”)

Southampton, United Kingdom

1 profile visit

The vanguard of maritime Air Quality and Ammonia monitoring. Sensors, software, standards.

My organisation

B4T are an environmental-charged product development company specialising in "internet-of-things (IoT)" technology. Since 2016 B4T have delivered over 50x different IoT projects, each with unique problem-solution statements. In 2024, three sectors have emerged, Maritime, Utilities and Horticulture where B4T's value proposition meets scale, with three key products, JELLYFISH, MAN-O-WAR & AQM. B4T's products consist: Sensor design and development for manufacture, Wireless datacomms to access hard-to-reach and global markets, Software to manage and analyse data, Visualisation of information to support decision making B4T developed and delivered first-of-a-kind Air Quality Monitoring (AQM) at Portsmouth International Port in 2019 as part of a drive to measure air pollution caused by shipping and port operation. Expanded in 2023, this solution underpins many of the Port's growth strategies through data-driven decision support including 2024's £22m DfT Shore Power project.
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Marketplace (1)

  • Product

    Air Quality Monitoring

    Providing three UK Ports with valuable data sources used to attract investment and grants for decarbonisation projects

    • Sensors
    • Exporter
    • Investor
    • Distribution Partner
    • Environmental management
    • Instruments/instrumentation
    • Software and system engineering
    • Data acquisition/interpretation/processing
    Author

    Alex Barter

    Managing Director at BARTER FOR THINGS LTD (“B4T”)

    Southampton, United Kingdom