Hyper-personalisation Strategy for Businesses

At Banc Sabadell, we are committed to developing a robust individualised personalisation strategy for our digital channels, specifically targeting business clients through our Web and App platforms over the coming years. Our objective is not to focus on a single solution, but to seek out inspiring approaches that will inform and shape our unique strategy.

We are actively seeking proposals and success stories related to hyper-personalisation. By learning from effective strategies implemented within the banking and fintech sectors, we aim to analyse and adapt these experiences to create our own tailored solution. Our central goal is to deliver unique and highly customised experiences to each business client, leveraging data, artificial intelligence, and emerging technologies. This approach is intended to enhance client interaction, improve efficiency, and strengthen our overall value proposition.

Areas of Interest:

• Advanced B2B segmentation and personalisation models

• Integration of internal and external data to provide intelligent recommendations

• Automation of user journeys and dynamic content within digital environments

• Solutions that are both scalable and secure, fully compliant with banking regulations

Core Topics:

• Artificial Intelligence

• Machine Learning

• Data Analytics

Types of Collaboration:

• Definition and development of the hyper-personalisation plan

• Strategies to enhance user experience (UX) within digital channels

• Design and execution of proofs of concept (PoC) or pilot projects