Murcia FOOD 2025

20 – 21 May 2025 | Murcia, Spain

ProductUpdated on 1 May 2025

V-Pro - Growing the Health & Wellness Category

Kevin Byrne

Director at Virginia Health Food Ltd

Cork, Ireland

About

V-Pro provides superior Bioavailability: Fat-soluble vitamin D requires oil for optimal absorption V-Pro's vitamin D3 is delivered in flaxseed oil, significantly enhancing absorption compared to dry capsules and thus more effective.

.Dual Nutritional Benefits:  V-Pro delivers two essential nutrients in one tasty oil : Vitamin D3 and Omega-3 fatty acids to support heart, brain, skin, bone and immune health

Plant-Based Sustainability: V-Pro as a plant based alternative to fish oil addressing growing consumer concerns about marine ecosystem impacts and fishy aftertaste. The cold-pressed, minimally processed nature of the product aligns with consumer demand for clean, transparent products

V-Pro offers outstanding value compared to fish oil-based vitamin D supplements. Most fish oil D3 supplements cost £ 12 - £18 for just 30-60 capsules (approximately 30-60ml), making V-Pro approximately 75% more cost-effective per dose.

Culinary Versatility: V-Pro transforms a daily supplement into a culinary ingredient, easily incorporated into meals and beverages. This versatility increases compliance and makes healthy habits more sustainable compared to taking pills.

Applies to

  • Health and nutrition

Organisation

Virginia Health Food Ltd

Company

Carrigaline, Ireland

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