Murcia FOOD 2025

20–21 May 2025 | Murcia, Spain

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ServiceUpdated on 16 April 2025

Approach Strategies to the HORECA Sector for the Food Industry

Ibai Martín

Business Developer at GOe Tech Center, Technology Center in Gastronomy, Basque Culinary Center

Donostia, Spain

About

Service Description:
Projects focused on the development of high gastronomic value 4th and 5th range solutions, creation of culinary applications (innovative recipes that serve as representative inspiration for potential uses of the company’s products), gastronomic product guides (technical and educational manuals that highlight, from a culinary perspective, the unique features of products and raw materials in an inspirational way), and knowledge transfer activities (workshops, showcookings, gastronomic talks).

Service Objectives:

  1. Develop innovative, high value-added food products.

  2. Improve the perception and positioning of products in the market.

  3. Promote knowledge transfer and capacity building.

Client Benefits:

  1. Understand the needs of the HORECA sector and adapt products to strengthen their presence.

  2. Drive innovation and culinary versatility.

  3. Increase the added value of products.

Type

  • Development
  • Coaching

Applies to

  • Food safety and fraud prevention
  • Health and nutrition

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