Murcia FOOD 2025

20 – 21 May 2025 | Murcia, Spain

ExpertiseUpdated on 25 March 2025

Product Development

Javier Cervera March

R&D Management in Food Science at Universitat Politècnica de València - FoodUPV

Valencia, Spain

About

In a market where competition is fierce, we work on different strategies to develop products that adapt to the needs of consumers and manufacturers. Our specific research lines are:

  • Adaptation and characterization of new crops resistant to climate change. Incorporation in food matrices

  • Application of extended reality and neuroscience tools for the evaluation of consumer perception in immersive environments

  • Structuring of liquid oil to replace plastic fats in food

  • Study of food microstructure to innovate and optimize sustainable processes and products in the food industry

  • Neuromarketing studies in food consumption

  • Formulation of functional foods for population groups with specific needs

Organisation

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