Henry Gibbon

Wouldn’t it be great were we able to get natural antioxidants through our beverages whose taste we’d enjoy and, at the same time, reduce damage to DNA by free radicals, hence lower significantly the chances of chronic illnesses? What if we were able to extend our youth by slowing down the ageing process in our cells, mitigating the impact of, or even fighting, health issues such as high blood pressure, high sugar levels and oxidation of lipids in our body? As founders, directors and BLOOM ARONIA (www.bloomaronia.com) team, it is one of our main motivations to enter into the F&B sector and that of Functional Beverages. That is the reason that we have begun our corporate journey by seeking and researching the production process in order to harness, to the maximum possible extent, the benefits and the goodness in our superfood raw materials: organic aronia berries, organic apples and other fruits such as blueberries and cherries. Consumers deserve to have the choice of such products not only at the organic food shop, at their local delicatessen, at the supermarket but also at the bar, at the airport lounge or whilst enjoying their hotel breakfast!