Lina Gilbe

Friends & Deli began as a natural extension of everything I love — good design, honest flavours, and the joy of everyday beauty.

With a background in graphic design and a lifelong passion for food, fashion, and art, I’ve always been drawn to the details — how something looks, how it feels, and the way it brings people together. Traveling has shaped my perspective too, introducing me to new ingredients, colours, textures, and traditions from kitchens around the world.

When I moved back to Sweden, I felt inspired to create something of my own. A brand that brings together everything I care about: natural ingredients, high-quality craftsmanship, beautiful packaging, and a sense of warmth. Something personal — but meant to be shared.

Friends & Deli is the result. An independent food brand with a Scandinavian heart and a Mediterranean soul, where every product is made with care, creativity, and curiosity. We produce everything in-house, allowing us full control over flavour, quality, and design — down to the last detail.

Today, you’ll find our products in some of the most iconic department stores in the Nordics — where they continue to perform strongly thanks to the quality of the products and the dedication of our team. Our retail partners value the collaboration, and we’re proud to be a brand that not only delivers in taste and design, but also in results.

Whether you're a long-time fan or a future reseller, we invite you to be part of the Friends & Deli journey — where thoughtful food meets beautiful living.