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MICHALIS PETROU

COMMERCIAL MANAGER

PETROU BROS DAIRY PRODUCTS LIMITED

LARNACA, Cyprus

14 profile visits

I am a second-generation member of a family-owned business and I assumed the role of Commercial Director.

My organisation

Petrou Bros , a family business started by Grandmother Kakoulou, is a global leader in Halloumi cheese production, proudly exporting to 42 countries and backed by over 43 years of expertise. Halloumi cheese is the authentic Grilling cheese Produce in Cyprus for centrifuges and certified by Protected Designation of Origin! Halloumi as the king of the grilling cheese, is suitable for the below uses without melting! Grilling / BBQ, Frying Our flagship brand, ALAMBRA, commands 30% of the total market share, supported by two state-of-the-art Halloumi production lines certified to the highest standards such as BRC,, IFS,, FSSC22000,, HALAL,, FDA The ALAMBRA range features an exceptional variety of premium products, including Halloumi cheese,, Fresh Anari (Ricotta),, Sheep’s and Goat’s Yogurt,, Pure Butter Ghee,, natural juices, and more—delivering authentic taste and uncompromising quality worldwide.
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About me

I am a second-generation member of a family-owned business, deeply involved in its operations from a young age. I began my journey on the production floor and, following my academic studies, I assumed the role of Commercial Director.

In my current role, I lead the Exports and Marketing Departments, manage key accounts in the domestic market, and oversee product development initiatives. My focus is on expanding and innovating our product portfolio through market research and strategic planning. Under my leadership, we have successfully introduced new product categories, including fresh milk, natural juices, and plant-based beverages.

I am passionate about driving sustainable growth, embracing innovation, and maintaining strong relationships with both local and international partners.

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