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Trust by Design – Ensuring Explainability and Trustworthiness

Research Valorisation Manager at IMEC-SMIT, Vrije Universiteit Brussel

Brussels, Belgium

About

AI or digital innovation must be trustworthy in order to be accepted and used. At SMIT (VUB), we specialize in evaluating and enhancing the trust dimensions of AI and automated systems through a blend of behavioral research, communication science, and governance expertise.

Our team helps you go beyond technical compliance to understand how people perceive, interact with, and ultimately accept technology. We offer tailored support to co-create and validate solutions that are _explainable, transparent, reliable_— and trusted in real-world contexts.

We support engineering and development teams by:

  • Analyzing trust risks and perception barriers in user journeys
  • Designing and testing user-centered explanations for AI behavior
  • Conducting trustworthiness audits and acceptance studies
  • Advising on standards for _AI ethics, transparency and accountability
  • Co-developing interface and system features that foster user confidence

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