Welcome to MBM TOURISM PRAGUE 2026!
MBM TOURISM PRAGUE 2026, the seventh edition of an exclusive B2B event taking place in Prague in parallel with the tourism fair HOLIDAY WORLD & REGION WORLD from the 12th to the 14th of March 2026.
The international tourism fair HOLIDAY WORLD & REGION WORLD is the most important tourism and travel event not only in the Czech Republic, but also in the Central European region. Both, the MBM TOURISM PRAGUE 2026 and the trade fair are organised by the company ABF, a.s.
Whether you are looking for new contacts & clients, new trends & solutions and inspiring meetings, MBM TOURISM PRAGUE 2026 is the right event for you.
You are invited to join!
Highlights of the event
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Professional networking opportunities: The event provides a great opportunity to meet and connect with experts and professionals from the tourism and travel sectors. You can make valuable connections that can help you grow your business.
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B2B meetings: Participating in pre-arranged bilateral meetings on the B2match platform (20 minutes each), the user-friendly matchmaking tool based on the profiles of registered participants. High impact.
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Knowledge & Inspiration: Attending the event can be inspiring, providing you with new ideas and motivation.
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Collaborate with others: The event is a great opportunity to collaborate with others in your field or industry.
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On 12th March 2026, the key day of the MBM Tourism Prague 2026, the programme will be focused on B2B matchmaking session to facilitate direct cooperation and contacts. The meetings will take place in the B2B hall of the exhibition area.
Sectors represented
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Travel Agencies & Tour Operators
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Regions, Countries, UNESCO Sites
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Accommodation & Catering
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Spa, Wellness, Medical Tourism
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SW & Apps & Digital solutions
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New Trends, Responsible & Sustainable Tourism
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Marketing & Promotion, FInancing
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Transport, Other Services Focused on Tourism
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Stakeholders Active in Tourism
Why participate?
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Find new cooperation, business
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Extend your network of new business partners
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Offer mutual benefits for both exhibitors and professional visitors
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Exchange experience with other tourism players
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Find inspiring ideas
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Make up to 10 B2B meetings in one day
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Registration is free of charge, however number of participants is limited
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Last year MBM TOURISM PRAGUE 2025: 100 participants (the maximum limit) from 23 countries, 276 meetings, feedback from participants: 80% of meetings were efficient