MATCHER Data-Driven Innovation 2024

2 Apr – 28 Nov 2024 | Italy

Rebecca Smith

Senior Marketing Manager

Yocuda

London, United Kingdom

BIG.MATCH participant

I head up the marketing function at Yocuda, the leading digital receipts company.

My organisation

Yocuda

Yocuda

Startup / Scaleup

London, United Kingdom

Yocuda (Your Customer Data) is the market leader in sustainable and dynamic digital receipts that enable retailers to identify and engage all of their in-store customers. The solution boosts post-purchase engagement, drives multichannel purchasing and helps to create a single customer view for retailers while improving the customer experience for shoppers. The solution identifies 50%-80% of store customers and creates a highly effective communication channel with an average 75% open rate. With over a decade of experience and solutions deployed in more than 30 countries, Yocuda supports all languages, currencies and fiscal regulations. And Yocuda integrates seamlessly with any POS system, offering flexible customer journey options to suit diverse retail environments. Sustainability is at the heart of the solution, helping retailers eliminate paper receipts, reduce their carbon footprint and comply with eco-regulations such as France’s 2023 Waste Law. As part of Global Blue, the world leader in Tax-Free Shopping, Yocuda has processed over 2 billion receipts and identified over 208 million customers globally. Yocuda supports all retail verticals and works with leading brands like M&S, Decathlon, Zegna, Argos, Sainsbury’s, PUIG, Hudson Group and Sephora to deliver a more sustainable and data-driven retail experience.
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About me

As a seasoned marketing professional with a decade of experience in B2B SaaS, I am passionate about driving ROI and achieving tangible results. My expertise spans multiple industries, including Retail, CX, FashTech, eCommerce, and Health and Fitness. My approach is growth-oriented, and I thrive on devising and executing strategies that enhance market position, engage and excite audiences, generate new sales opportunities, and foster lasting customer loyalty.

My organisation

Yocuda

Social media

Skills

  • Marketing
  • Content marketing
  • content creation

Interests

  • Fashion
  • technology
  • Retail
  • travel

Data-Driven Innovation areas of activity

Data collection and elaboration to support operators

Retail, Wholesale & Distribution

Data analysis for strategic decisions

Retail, Wholesale & Distribution

Data use for machine automation and performance

Retail, Wholesale & Distribution

Networking

Who would you like to meet? Please note that this will be displayed to other participants as your introduction

I would like to meet people in marketing / crm / store operations / digital transformation / omnichannel / c-suite who work for a retailer that has over 40 stores to discuss how our solution can help them in their day to day roles.

Marketplace (1)

  • Product

    Dynamic Digital Receipts

    Identify and engage all of your customers with dynamic, digital receipts

    • License agreement
    • Technical cooperation with companies
    • Technology, Media & Telecommunications
    Author

    Rebecca Smith

    Senior Marketing Manager at Yocuda

    London, United Kingdom