Driving Studios

Driving Studios is Catalonia’s leading audiovisual hub and the audiovisual division of Driving Group, a family-owned company specializing in 360º services for the automotive industry. Based in Catalonia, Driving Studios combines creativity, cutting-edge technology, and industrial-scale capabilities to serve brands, agencies, and production companies worldwide.

With extensive experience across the full production value chain—ranging from event organization and vehicle logistics to prototype handling and audiovisual content production—Driving Studios has hosted top-tier international projects for brands such as Coca-Cola, Cupra, Meta, Ray-Ban, Adobe, Nike, and Nissan, as well as renowned production companies and service providers including Filmax, Omnicom Group, Iconoclast, Culligan, among many others.

Located just 60 km from Barcelona, the studio complex spans 16,000 m² of state-of-the-art audiovisual facilities, featuring 6,000 m² of indoor stages and a 10,000 m² outdoor backlot, designed to accommodate productions of any scale—from advertising and digital content to fiction and large-format shoots.

At the core of the complex is a 1,000 m² LED Volume Studio, powered by Unreal Engine, Disguise VX4, and Mo-Sys camera tracking, enabling real-time virtual environments with cinematic quality while significantly reducing costs, production time, and travel requirements. The facilities also include Catalonia’s largest L-shaped cyclorama stage and a 2,000 m² Stage 2, a fully open, high-ceiling space tailored for large-scale set builds and complex productions.

In addition, Driving Studios offers over 3,000 m² of production support spaces, including production offices, dressing rooms, makeup areas, workspaces, catering, and logistics zones. The complex is TISAX certified, ensuring the highest international standards of information security and data protection within the automotive sector.

Driving Studios is a strategic infrastructure designed to attract major international productions and to strengthen Catalonia’s position as a leading European audiovisual hub.