Event agenda
Thursday, 12 February 2026
10:00 - 18:00
B2B meeting 1st exhibition day
- VIP Salon
- Exhibitor's stand
Meeting duration:20 minute time slots
10:30 - 12:00
A travel agent's guide trough the vast world of the Tour Operator Solvex
- Tourism
Organizaer: Solvex travel Speakers: Olga Stoyanova, Valentina Ignatova, Galina Samuneva, Mariana Doncheva
11:00 - 11:30
Official Opening Ceremony
- Tourism
12:30 - 13:10
Traditional Raslozhka kapama and sweet banitza
- Culinary&Wine&Gourmet
Organizer: Municipality of Razlog
13:10 - 14:10
The taste of Sozopol
- Culinary&Wine&Gourmet
Organizer: Municipality of Sozopol
13:30 - 14:00
From Guest Experience to Google Stars: Why Online Reputation Matters More Than Ever
- Technology
Organizer: Hotels & Dreams LTD Speakers: Assoc. Prof. Dr. Asya Pandzherova, Simon Horvat
13:30 - 14:30
How to gain the trust of AI in order to be visible in 2026 - practical guidelines
- Technology
Organizer: Umni.bg Speaker: Elitza Stoilova, CEO Umni.bg
New B2B products and services from Happy Tour и Disneyland Paris. Reservations in real time via HappyBooking. Presentation of the new park World of Frozen.
- Tourism
Organizer: Happy Tour Speakers: Dimitrina Goranova, Country Manager, Happy Tour Bulgaria Joanna Olech, Sales Promotion Manager Nordics & CEE, Disneyland Paris
14:00 - 18:00
196+ spotlight Sofia
- Hospitality
Organizer: PKF Hospitality Group
15:00 - 16:00
Presentation of Sakar destination for eco tourism and visitsakar.com
- Tourism
Organizer: Visitsakar.bg
Zero On-Site Shooting: Professional Social Photos & Reels with Characters That Drive Tons of Likes
- Technology
Organizer: Hotelbox.bg
15:00 - 17:00
Premio travel - highlights and new programs of 2026
- Tourism
Organizer: Premio travel
Friday, 13 February 2026
09:30 - 17:20
TravelX 2026: The new face of tourism
- Tourism
- Technology
- Culinary&Wine&Gourmet
- Hospitality
Organizers: URBO Studio, Digital4 Network, Inter Expo Center
10:00 - 18:00
B2B meeting 2nd exhibition day
- VIP Salon
- Exhibitor's stand
Meeting duration:20 minute time slots
10:30 - 11:30
Smart AI Hotel Website: Don't Let an Outdated Site Cost You More Direct Bookings!
- Technology
Organizer: Hotelbox.bg
11:30 - 12:10
Preparation of Bel Muzh - traditional tyurlash dish
- Culinary&Wine&Gourmet
Organizer: Municipality of Belogradchik
12:00 - 13:00
Direct Bookings in the AI Era
- Technology
Organizer: STAYCY Speaker: Boris Pavlov, CEO SAYCY
12:00 - 14:00
Developing a sustainable collaboration model between municipalities to jointly design, market and deliver attractive tourism products and events.
- Tourism
Organizer: Visit Sofia
12:30 - 13:10
Recipes from Strandzha
- Culinary&Wine&Gourmet
Organizer: Municipality of Tsarevo Speaker: Stoyan Chaykov - PR Tsarevo municipality
13:00 - 14:00
Destination Bulgaria magazine's event
- Tourism
Organizer: Destination Bulgaria Magazine
Jubilee event -20 years of manifestation "Days of banica" and Roštiljijada
- Tourism
Organizer: Tourism organization of Bela Palanke Speakers: Tourism organization of Bela Palanke & Tourism organization of Leskovac
13:30 - 14:10
Presentation of Sakar region dairy products with Zaara estate wines
- Culinary&Wine&Gourmet
Organizer: ZAARA ESTATE
13:30 - 14:30
2026 The Hotel Stay: An Experience to Remember
- Technology
Organizer: TouchMenu Speaker: Plamena Bobeva
14:30 - 15:30
Direct Bookings in the Age of AI: Key 2026 Updates in Ads, Social Media, and Hotel Websites
- Technology
Organizer: Hotelbox.bg
15:00 - 16:00
AI integration in business: How it works in practice?
- Technology
Organizer: Cost-effective software Speaker: Alexander Petkov CEO & Co-Founder
18:30 - 22:00
Holiday&SPA Expo Cocktail
- Tourism
- Technology
- Culinary&Wine&Gourmet
- Hospitality
Networking cocktail for all Holiday&SPA Expo exhibitors, Hosted Buyers and TravelX participants
Saturday, 14 February 2026
10:00 - 18:00
B2B meeting 3rd exhibition day
- VIP Salon
- Exhibitor's stand
Meeting duration:20 minute time slots
10:30 - 11:10
Garash cake - the culinary temptation of Ruse
- Culinary&Wine&Gourmet
Organizer: Municipality of Ruse Speaker: Tourism department of Ruse municipality
10:30 - 15:30
Tourism Open Days
- Tourism
Organizer: Louder than horn In partnership with Holiday&SPA Expo 2026 In collaboration with ABTTA
11:30 - 12:10
Culinary Heritage of Bansko
- Culinary&Wine&Gourmet
Organizer: Municipality of Bansko
13:30 - 14:30
Social Media as a Direct Booking Channel – What Works Today
- Technology
Organizer: SEO Pinnacle Speaker: Alexander Gyurov
14:30 - 15:10
Culinary Heritage of Panagyurishte
- Culinary&Wine&Gourmet
Organizer: Municipality of Panagyurishte