Innovat&Match Brokerage Event 2025

24–26 Jun 2025 | Online (Virtual Event), Italy

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Lara Oliveti

CEO

Melazeta srl

Modena, Italy

17 profile visits

Lara Oliveti, digital entrepreneur and gamification pioneer, co-founded Melazeta and is a delegate for the Digital Filiera of Confindustria Emilia Centro.

My organisation

Melazeta srl

Melazeta srl

Company

Modena, Italy

Melazeta, based in Modena, Italy, has been combining technology and creativity in Digital Engagement and Gamification projects since 2000. This is achieved through the design and software development of mobile apps, AR, VR, XR, and games, which support brands, institutions, and companies in engaging with retail and training employees, students, consumers, sales networks and senior people. Its management is comprised of the founders, Lara Oliveti, CEO and Gamification expert, and Marcella Albiero, GM, and platform and immersive experiences.
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About me

Lara Oliveti, a digital entrepreneur with over twenty years of experience, is passionate about new technologies and one of the pioneers of Gamification in Italy. She co-founded Melazeta, with Marcella Albiero. She is also a delegate of the Digital Filiera of Confindustria Emilia Centro. Melazeta specializes in digital design and development, enabling immersive, XR, and virtual technologies with a Game-Thinking approach. The company is based in Modena.

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