Afonso Martins

In the same year that Ben & Jerry’s was founded and Kellogg’s established itself in Portugal, I was born on a summer night in South America. At the age of six, my parents decided to return to the rectangle of the Iberian Peninsula, and I began my schooling speaking a fun mix of Spanish and Portuguese.

By the age of twelve, I proudly declared that I wanted to be a Public Relations professional, not knowing that, years later, my career would indeed be closely tied to people and their relationships.

Since I was passionate about the exact sciences, I initially ventured into engineering studies, but I felt unhappy. One day, I came across an advertisement for a university degree in Marketing and didn’t think twice: I left physics and mathematics behind and embraced this fascinating subject — Marketing.

Today, I am the CEO of ElectroREP, where I first served as the company’s Marketing Director, one year after joining in 2004.

ElectroREP is a company specialized in carrying out works in the fields of electricity, water, fire protection, and renewable energy.

Our professionalism, know-how, and over 35 years of experience in both national and international markets allow us to offer services tailored to our clients’ needs and expectations, using the best technologies with quality and precision.

Our flexibility, service quality, and use of in-house production resources enable us to work with clients from a wide range of sectors — from manufacturing industries (such as cement, refineries, ferrous materials processing, and chemical production) to ceramics, molds, and food industries, as well as companies in the service sector.

These are our main areas of expertise:

• Medium and low voltage electrical installations;

• Automation, control, and monitoring;

• Water supply and wastewater systems;

• Fire detection and extinguishing systems;

• Heating, Ventilation, and Air Conditioning (HVAC);

• Solar Photovoltaic and Solar Thermal Energy.

The environment is one of our main concerns, and in all areas where we operate, we strive to contribute to a more sustainable and ecological world.