Info Day On The 2024 Calls For AGRIP

DAY 1: Recording is available here.

DAY 2: Recording is available here.

In relation to the publication of the 2024 Calls for proposals for grants for information provision and promotion measures concerning agricultural products, DG Agriculture and Rural Development (DG AGRI) and the European Research Executive Agency (REA) organised the annual Info Days.  This year the Info Days took place on-site in Brussels as well as online, over two days.

The first day was dedicated to policy aspects. Speakers from the European Commission discussed the priorities of the 2024 Annual Work Programme and new opportunities for the EU related to the sustainability agenda.

The second day focussed on the development of successful campaigns. The participants had the opportunity to listen to presentations by REA officials, external experts and projects’ coordinators. The presentations of the day highlighted several challenging aspects, such as addressing well the award criteria in 2024 programme proposals, integrating the work packages as well as budgetary aspects. The presentations focussed on how to set a good campaign strategy and how to successfully develop communication campaigns, with examples and key learnings. We looked into eligibility rules as well as discussed challenges and expectations. As good practice examples, four ongoing projects were presented.

As part of this event, matchmaking sessions dedicated to interaction between eligible potential project partners were organised on-site only with a view to submitting multi-beneficiary proposals.

13:30 - 14:00 - Welcome coffee and registration of participants

14:00 - 14:15 - Official welcome
Janusz Wojciechowski, European Commissioner for Agriculture and Rural Development, European Commission

14:15 - 14:25 - Introduction - Outline of the Info Days
Diego Canga Fano, Director DG AGRI F - Outreach, Research and Geographical Indications

14:25 - 15:10 - Presentation of the 2024 Annual Work Programme - Calls for proposals and Commission own initiatives

• Cristina Rueda Catry, Head of Unit, DG AGRI F1 - External communication and promotion policy

• Aleksandra Mecilosek, Head of Unit, REA B4 - Agri-Food promotion, Environmental Observation and Innovative Governance

15:10 - 15:40 - Q&A session

15:40 - 16:00 - Virtual and on-site coffee break

16:00 - 16:45 - Policy session - The sustainability agenda – new opportunities for the EU

• DG AGRI – Gaelle Marion, Head of Unit, DG AGRI B2, Environmental Sustainability

• DG TRADE – Flavio Coturni, Head of Unit, DG Trade D.3, Agriculture, Food and Sanitary and Phytosanitary Matters

• DG CLIMA – Christian Holzleitner, Head of Unit, DG CLIMA C3, Land Economy & Carbon Removals

16:45 - 17:00 - Q&A session

17:00 - 18:00 - Matchmaking meetings*

08:30 - 09:00 - Welcome coffee and registration of participants

09:00 - 09:10 - Introduction – Day 2
by Paul Webb, Head of Department Green Europe, REA B

09:10 - 10:00 - Eligibility rules

• Presentation of the rules on eligible organisations, products, activities – Anett Buzek, Team Leader, Promotion of agricultural products, DG AGRI - External communication and promotion policy

• Rule on continuations – Frequently Asked Questions, AGRI

• Q&A session

10:00 - 10:25 - Virtual and on-site coffee break

10:25 - 11:30 - Discussion with experts: How to address well the award criteria?

• Overview of the award criteria and points to improve in the proposal – Alessio Bacchielli, Administrator Programme Manager REA

• How to integrate the Work Packages and activities: a case study on digital marketing/social media/websites - How to combine offline (events) and online activities - Krisztina Dörnyei PhD, Social Media specialist  

• Budgetary aspects (cost estimation, cost distribution, eligible costs) - Anne Burchett, Wine Marketing and Communications Specialist

11:30 - 11:45 - Q&A session

11:45 - 12:30 - Project examples - presentation by beneficiaries of SIMPLE and MULTI programmes

• MULTI (fruit and vegetables) FV4MILLENNIALS (Interfel FR-BE-IE) - Joanna Nathanson, Policy Advisor, Freshfel Europe – the European fresh produce Association, Belgium

• SIMPLE (organic) SwitchtoEuleaf (PL) - Krystyna Radkowska, President of Polish Chamber of Organic Food

• SIMPLE (third countries – Mexico) Olive oil WT (ES) - Teresa Pérez Millán, General Manager, Olive oils from Spain

• MULTI (cooperation among partners and with implementing bodies) GReBioEU (DE-IT), Martina Frapporti, Digital Communication Manager, Bioland Suedtirol, Germany

12:30 - 12:45 - Q&A session

12:45 - 13:00 - Conclusions
Diego Canga Fano, Director DG AGRI F - Outreach, Research and Geographical Indications

13:00 - 14:00 - Matchmaking meetings*

* The matchmaking event will be dedicated to interaction between potential project partners with a view to submitting multi-beneficiary proposals. It will take place only on-site.