IFIB 2025

25–26 Sept 2025 | Torino, Italy

Joshua Soo

Co-founder and Director

Agrifood Futures

Singapore, Singapore

30 profile visitsInvestor

I am an innovation strategist, venture builder and investor helping scale the next wave of ventures to prepare our agrifood systems for the new climate reality.

My organisation

Agrifood Futures

Agrifood Futures

Other

Singapore, Singapore

We are a global agrifoodtech specialist based in Singapore, building resilient, climate-ready food systems. Through our global brands, Agrifood Futures and Farmers2Founders, we catalyse innovation commercialisation, scale tech adoption, and connect innovators with investors and value chain actors. Operating across Asia, Australia and Europe, our founder support services, F2F TEKFARM® adoption engine and investor platform drive the commercialisation and internationalisation of agrifood innovation at scale.
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About me

Joshua is the co-founder and director of a global business with two brands, Agrifood Futures and Farmers2Founders, focused on getting companies investor-ready and unlocking pathways to commercial growth across Singapore, Australia, New Zealand and beyond.

Joshua works with founders to sharpen strategy and accelerate international expansion; investors to source and scale high-potential ventures; governments to catalyse innovation ecosystems; and corporates to drive growth through open innovation.

Previously, Joshua was CEO and part-owner of the GROW Accelerator (Singapore) and a Director at an innovation consulting firm (Australia), advising S&P200s, startups and public agencies. With over 15 years of experience across innovation, investment and internationalisation, he brings strategic clarity, creative energy, and executional grit to every challenge.

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Skills

  • Market Entry
  • Internationalisation
  • Commercialisation
  • Investor Readiness

Interests

  • agrifood innovation
  • agrifoodtech
  • biologicals
  • circular economy