Joshua Soo
Co-founder and Director
Agrifood Futures
Singapore, Singapore
I am an innovation strategist, venture builder and investor helping scale the next wave of ventures to prepare our agrifood systems for the new climate reality.
My organisation
About me
Joshua is the co-founder and director of a global business with two brands, Agrifood Futures and Farmers2Founders, focused on getting companies investor-ready and unlocking pathways to commercial growth across Singapore, Australia, New Zealand and beyond.
Joshua works with founders to sharpen strategy and accelerate international expansion; investors to source and scale high-potential ventures; governments to catalyse innovation ecosystems; and corporates to drive growth through open innovation.
Previously, Joshua was CEO and part-owner of the GROW Accelerator (Singapore) and a Director at an innovation consulting firm (Australia), advising S&P200s, startups and public agencies. With over 15 years of experience across innovation, investment and internationalisation, he brings strategic clarity, creative energy, and executional grit to every challenge.
Skills
- Market Entry
- Internationalisation
- Commercialisation
- Investor Readiness
Interests
- agrifood innovation
- agrifoodtech
- biologicals
- circular economy