Universidad de Murcia (UMU) is a public University in the south of Spain with more than 30.000 students, and teaching and researching staff of about 2.641 people spread over 5 university campuses (21 Faculties and 4 Affiliated Centres). UMU offers top quality degrees and innovative research (54 Bachelor’s Degrees, 75 Master’s Degrees and 34 PhD Programmes). UMU is the most important research organization in the Murcia Region. There are currently 354 Research groups, 19 of them awarded as Excellence Research Groups by Fundación Séneca (Science and Technology Agency of the Murcia Region).
In 2020, UMU was awarded the "HR Excellence in Research" quality seal by the EC recognising universities and institutions that generate and support a stimulating and favourable environment for research work.
Since 2022, UMU is part of EuniWell, the European University for Well-Being, an alliance of universities seeking to improve the well-being of society and the environment in a sustainable way through joint teaching and research programmes. EUniWell was launched in 2020, in the second pilot phase of the European Commission's European Universities Initiative.
Consumer behaviour group (Univ. of Murcia) offers SSH expertise: consumer acceptance, willingness to pay and communication strategies for upcycled/recycled bio-based products and sustainable packaging.
Early stage
Partner looking for consortium
HORIZON-CL6-2027-01-CIRCBIO-09: Increasing the circularity of bio-based sector: upcycling and recycling for higher value and environmental benefits
Consumer behaviour group (Univ. of Murcia) offers SSH expertise on organic food demand: consumer values, perceptions and willingness to pay across European countries, using surveys and choice experiments.
Early stage
Partner looking for consortium
HORIZON-CL6-2027-02-FARM2FORK-04: Improving understanding of the contribution of the organic farming sector to sustainability
Consumer behaviour group (Univ. of Murcia) offers SSH expertise: citizen food preferences, choice experiments and communication strategies to support local urban food initiatives and entrepreneurs.
Early stage
Partner looking for consortium
HORIZON-CL6-2027-02-COMMUNITIES-02: Empowering local urban food systems entrepreneurship and innovation
Consumer behaviour group (Univ. of Murcia) offers SSH expertise for circular living labs: citizen acceptance, behaviour change, participatory research and communication strategies, incl. social media.
Early stage
Partner looking for consortium
HORIZON-CL6-2027-01-CIRCBIO-01-two-stage: Deploying circular systemic solutions through living labs in cities and regions (Circular Cities and Regions Initiative topic)