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Playmotiv

Small or Medium-sized Enterprise (SME)

playmotiv.com/Barcelona, Spain

About

Playmotiv is an innovation studio specialised in gamification, behavioural design and AI-driven learning to accelerate onboarding, upskilling and change adoption in large organisations.

We design engagement layers that transform training and transformation programmes into measurable action: mission-based learning journeys, challenges, nudges, rewards, storytelling, team dynamics and real-time feedback loops. Our approach focuses on creating consistent participation and sustainable behaviour change—especially in environments where adoption is critical and teams are large or distributed.

Playmotiv can support Horizon Europe consortia (Cluster 4 – Industry) by contributing to human-centric Industry 5.0 work packages such as:

  • User engagement & behavioural change strategies

  • Training design for technology adoption

  • Skills development for the green and digital transition

  • Pilot implementation and participation KPIs

  • Impact evaluation (engagement, learning outcomes, performance)

  • Dissemination and exploitation with a user uptake focus

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HORIZON EUROPE PARTNERSHIPS

Made in EuropeProcesses4PlanetClean Steel

CROSS-CUTTING ISSUES

International CooperationResponsible Research and InnovationSocial Sciences and Humanities

KEY THEMATIC AREAS

Fast-tracking circularity in manufacturing, advanced materials and process industryTechnology infrastructure, knowledge valorisation and support for scaleups and startups

TYPE OF RESEARCH AND BUSINESS ACTIVITIES

Applied research, product/process development and demonstrationBusiness-2-Business servicesCommercialisationBusiness models and exploitation strategiesDissemination and Communication

Representatives

New Business Director

Playmotiv

Marketplace (1)

  • Project cooperation

    Playmotiv: Empowered gamification to boost industrial skills, compliance and change adoption in Cluster 4 Industry 2026 projects

    Empowered gamification for industrial upskilling and process adoption. Partner seeks consortia in Cluster 4 Industry 2026.

    • Completing the consortia
    • Partner seeks Consortium
    • Cluster 4 2026 Call - INDUSTRY
    • CL4 | MAT-PROD-01: Advanced manufacturing for key products (IA)
    • CL4 | MAT-PROD-41: Enhancing industry-academia knowledge exchange in Social Sciences and Humanities (SSH) (CSA)
    • CL4-two-stage | DIGITAL-EMERGING-51: AI improved advanced manufacturing and production processes in factories (RIA)
    • CL4-two-stage | DIGITAL-EMERGING-53-two-stage: Innovative AI methods and technologies for the process industries (RIA)
    • CL4 | MAT-PROD-44: Attracting management talent for capacity building for Technology Infrastructures staff members (CSA)
    • CL4 | MAT-PROD-48: ‘Proof of market’ to improve valorisation and commercialisation of Horizon generated R&I results (IA)
    Author

    New Business Director at Playmotiv

    Barcelona, Spain