TRT is Looking for Partners - CLIMATE-TRUST – Fighting Climate Disinformation and Building Public Trust through Evidence-Based Media Communication

CLIMATE-TRUST is a flagship project concept proposed under HORIZON-CL5-2026-07-D1-04: Fighting disinformation and effectively communicating on climate change.

The project addresses a critical barrier to climate action: the spread of climate disinformation and the declining level of public trust in climate-related information. While climate science is robust, its translation into trusted and actionable public understanding remains insufficient, particularly within highly polarised digital media environments.

CLIMATE-TRUST develops an integrated, evidence-based framework that brings together:

• AI-supported detection and analysis of climate disinformation narratives across media and digital ecosystems
• Translation of climate science into trusted, audience-specific narratives using media and storytelling expertise
• Behavioural and trust experiments (“Climate Trust Lab”) embedded in real public service media environments
• Media pilots in multiple national contexts to validate impact, scalability and policy relevance

The project operates within public service broadcasting ecosystems, enabling real-world experimentation, large-scale audience reach and measurable societal impact. Social Sciences and Humanities (SSH) are fully integrated to assess trust, polarisation and behavioural change.

TRT – Turkish Radio and Television Corporation is interested in acting as coordinator or core partner, leading communication design, media pilots and impact evaluation.

We are looking for partners with expertise in:
• Climate science and climate policy
• AI and data analytics (NLP, narrative analysis, monitoring tools)
• Social sciences and behavioural research
• Public authorities, policy and governance
• Public broadcasters and media innovation actors

The project targets strong societal impact, clear policy uptake and replicable solutions to strengthen resilience against climate disinformation.