Good Italy Workshop 2026

22 September 2026|

Piacenza, Italy

Registration open until 1 Sept 2026

Good Italy Workshop

The meeting place for the tourism professionals inspired by Italian wine & gastronomy

Good Italy Workshop is an exclusive opportunity for tour operators from all over the world with a special interest in Food&Wine tourism, to live authentic Italian food experiences, know high quality tourist suppliers and producers, with a particular attention to the environmental sustainability.

10 edition of Good Italy Workshop will take place in Emilia Romagna, in the heart of the Italian Food Valley, on September, 22 2026

Host city of Good Italy 2026 is Piacenza, also noted as the "Firstborn of Italy" for being the first city to join the unified nation and for its world-class DOP cured meats.

From 2015 to 2025, Good Italy Workshop involved over 1400 tourism professionals from Italy, Europe, Canada, United States, China, Japan, Australia, New Zealand, Argentina, Brazil, India, United Arab Emirates, Kazakhstan.

Topics of Good Italy Workshop

Culinary journeys, food & wine itineraries and experiences, cooking classes, farm holidays, typical products discovering tours, slow tours with tastings, visits to local excellence producers and wineries, special interest tours.

Dates and deadlines

14 April 2026 . .. . . . .| Registration Opening Day
01 July 2026.. .... .. . | Agenda Opening Day
10 September 2026 | Registration deadline
22 September 2026 .| Workshop live from 09.30 am to 4.30 pm

Buyer

Seller

55 tour operators, tour organizers, incentive house, event organizer with special interest in Food&Wine tourism coming from U.S.A, Canada, South America, East Asia, Europe, selected for an effective demand-supply match.

Tourist Consortia, incoming agencies, charme hotels, resorts, cooking schools/academies, producers of food excellences or wineries, offering hospitality services, guided visits and tastings, wine, food and wine museums.

Program preview

Saturday September 19
Arrival day in Bologna.
Official Welcome Speech by Tourist Board of the Regione Emilia Romagna and welcome dinner

Sunday September 20
6 different tours to discover culinary & wine tourism highlights of Emilia Romagna Region, in partnership with Visit Emilia, Visit Romagna and Territorio Turistico Bologna - Modena

Monday September 21
Continuation of the Fam trip.
In the afternoon, arrival in Piacenza
Itinerario del Gusto, a tasting itinerary to discover the Food&Wine excellences of Emilia Romagna, the Italian region with the most certified PDO and PGI-labelled products, 44 in total

Tuesday September 22
Good Italy Workshop from 09.30am to 04.30pm in Piacenza.
Buyers and Suppliers pre-arrange the meetings on the online agenda
Farewell Dinner. Starred chefs from Emilia Romagna will delight us with delicacies specially prepared for the occasion.

Wednesday September 23
Departure day

3 Good reasons to join Good Italy Workshop 2026

Intense day of face-to-face scheduled meetings
Development of concrete and qualified business relations with high quality suppliers
No waste of time
Self-management of the meeting agenda to select the most interesting suppliers
Nice to mix work and pleasure
Including accommodation, transfer, famtrip, networking activities, as well as airfare/train credits

Good Italy Workshop offers the not to be missed opportunity to match business with the pleasure to visit one of the great gastronomy districts in the world: Emilia-Romagna, the land where good food, good wines and attention to the traditions have always been a peculiar aspect of the local lifestyle.

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