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Global Innovation Summit 2026

6 May 2026 | Basel, Switzerland

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Jovana Poepelt

CEO

Vivatra d.o.o.

Belgrade, Serbia

11 profile visits

Food product development expert and CEO of Vivatra. I lead development of Product Design Engine, formulation intelligence platform for SMEs. Next: circular ingredient intelligence. Seeking research partner in agri-food bioactives.

My organisation

Vivatra d.o.o.

Vivatra d.o.o.

SME

Belgrade, Serbia

Vivatra d.o.o. is a an R&D company based in Belgrade, Serbia, working with food manufacturers and SMEs across product development, clean label reformulation, and circular ingredient technology. We develop food products from concept to industrial trial, with active client work across fruit preparations, dairy, sauces, and dry products. Our research collaboration with the Faculty of Agriculture, University of Belgrade covers predictive shelf life modelling and circular technology. Our key enabler is PDE (Product Design Engine), an AI-assisted platform that generates complete product design specifications from a single product brief, including recipe, process instructions, physicochemical parameters, shelf life, nutrition, labelling, and regulatory compliance. First client operational. We are targeting Eurostars 2026 to develop the next stage of PDE: validated circular ingredient intelligence linking agri-food side stream composition to functional performance in real food systems.
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About me

I am a food scientist and entrepreneur with 15+ years experience in food product development, MSc Food Technology KU Leuven/UGhent. I run Vivatra d.o.o. in Belgrade, Serbia, an R&D company working with SMEs on product development and circular ingredient technology. Structural research collaboration with Faculty of Agriculture, Belgrade; active publication pipeline in shelf life modelling and circular technology. Our PDE is AI assisted platform that generates complete product design specifications - recipe, process instructions, quality parameters, shelf life, labelling per jurisdiction from a single product brief. First client in deployment. The next development stage is validated circular ingredient intelligence, cumulative knowledge linking side stream composition to functional performance in real food systems. I am looking for a research partner, university lab or biotech SME, with experience in bioactive characterisation, functional ingredients and agri-food side stream research. I bring domain methodology, industry application and a platform in active deployment.

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