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Global Innovation Summit 2026

6 May 2026 | Basel, Switzerland

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Raul Herrero Muñoz

Senior Manager - International & Strategic Business Development

RAUL HERRERO MUÑOZ

San Sebastián, Spain

Expert in global strategy and AI-driven efficiency. Leading SME expansion to Middle East markets with a focus on operational excellence and R&D application.

My organisation

Raul is a specialized consultancy firm dedicated to supporting SMEs and startups in developing structured internationalization strategies and building sustainable global operations. We bridge the gap between innovation and market entry by integrating AI-enabled efficiency tools to optimize performance and strengthen governance.
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About me

Senior professional specialized in international strategy and operational excellence, with extensive experience leading cross-border initiatives across Europe, LATAM, and the MENA region.

My background uniquely combines a B.Sc. in Chemistry with an Executive MBA and specialized training in Artificial Intelligence for Business. Currently, I support SMEs in building structured global operations and lead international market development projects, specifically focusing on expanding innovative ventures into the Middle East (UAE). 

Core areas of collaboration:

Strategic market-entry roadmaps and distributor screening. 

Integration of AI-enabled efficiency tools in digital operations.

Management of multi-stakeholder international R&D projects.

Compliance, risk assessment, and structured global expansion planning.

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