About me
I’m Katia Etter, founder of UrbanMan — the first intelligent Swiss concept for modern men’s care.
With over 20 years of hands-on experience as an independent esthetician and trainer, I’ve observed one persistent gap: men remain underserved in the wellness industry. UrbanMan is a bold, structured answer to this reality.
The concept combines Swiss neurocosmetics, emotional biofeedback technology, a digitalized client journey, and a reproducible express care protocol — already active in my own institute in Bussigny.
In collaboration with Naturalps, HEIA-FR and EdgeVital, we're building a scalable, data-informed model of men's care — one that bridges precision, health, emotion, and tech.
I'm joining the Global Innovation Summit 2026 to connect with international partners in digital health, wellness innovation, and smart biotech to expand UrbanMan's impact beyond Switzerland.