ExpertiseUpdated on 13 April 2026
AI Avatar Behavioural Training for Pharma Commercial Teams — MUAS®/SOLO® Methodology
GM EMEA | Global Head of Strategy & Growth | ex-Novartis at Ascentium Talent
Basel, Switzerland
About
Ascentium Talent offers deep expertise at the intersection of AI simulation, pharmaceutical commercial training, and regulatory-compliant deployment. Our core capabilities include:
AI Avatar Design: Conversational AI roleplay scenarios replicating HCP interaction contexts — oncologists, cardiologists, rare disease specialists — with adaptive difficulty and real-time feedback.
Behavioural Assessment (MUAS®): Multi-Dimensional Uniform Adaptive Scenario methodology producing structured, auditable competency scores linked to observable behaviours — not self-reported sentiment.
Learning Outcome Measurement (SOLO®): Five-level academic framework operationalised for pharma rep development, enabling progression tracking from surface to deep competency.
Regulatory Architecture: Platform designed for EU AI Act compliance, GDPR Art. 28, Swiss nFADP, and pharma-specific requirements including 21 CFR Part 11 and GAMP 5 alignment.
Available to consult, co-develop, or deliver pilot programmes. Open to conversations with pharma L&D leaders, digital health innovators, and innovation programme managers across EMEA.
Organisation
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Partnership
EMEA Commercial Partnership — AI-Powered Pharma Rep Training & HCP Engagement Simulation
Iwan Karlen
GM EMEA | Global Head of Strategy & Growth | ex-Novartis at Ascentium Talent
Basel, Switzerland
Project cooperation
Innosuisse Research Partner — AI Behavioural Assessment in Pharma Sales Training
- Planning
- Research
- Technical
- Healthcare
- ICT Industry and Services
- Biotech, Pharma and Cosmetics
Iwan Karlen
GM EMEA | Global Head of Strategy & Growth | ex-Novartis at Ascentium Talent
Basel, Switzerland
Expertise
Ai See Lim-Bröchin
Global Quality & Compliance Professional
Basel, Switzerland