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Global Innovation Summit 2026

6 May 2026 | Basel, Switzerland

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ExpertiseUpdated on 13 April 2026

AI Avatar Behavioural Training for Pharma Commercial Teams — MUAS®/SOLO® Methodology

Iwan Karlen

GM EMEA | Global Head of Strategy & Growth | ex-Novartis at Ascentium Talent

Basel, Switzerland

About

Ascentium Talent offers deep expertise at the intersection of AI simulation, pharmaceutical commercial training, and regulatory-compliant deployment. Our core capabilities include:

AI Avatar Design: Conversational AI roleplay scenarios replicating HCP interaction contexts — oncologists, cardiologists, rare disease specialists — with adaptive difficulty and real-time feedback.

Behavioural Assessment (MUAS®): Multi-Dimensional Uniform Adaptive Scenario methodology producing structured, auditable competency scores linked to observable behaviours — not self-reported sentiment.

Learning Outcome Measurement (SOLO®): Five-level academic framework operationalised for pharma rep development, enabling progression tracking from surface to deep competency.

Regulatory Architecture: Platform designed for EU AI Act compliance, GDPR Art. 28, Swiss nFADP, and pharma-specific requirements including 21 CFR Part 11 and GAMP 5 alignment.

Available to consult, co-develop, or deliver pilot programmes. Open to conversations with pharma L&D leaders, digital health innovators, and innovation programme managers across EMEA.

Organisation

Ascentium Talent

SME

Zoug, Switzerland

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