Corporate innovation pilot: turn customer insight from sales into inventions R&D can build

Salespeople talk to customers every day, so they are often the best placed to know which products should be built next. But a one-line Voice of the Customer entry can't describe a complex product need. R&D needs real use cases, covering who the customer is, what they are trying to do, where current products fall short, and what a solution must achieve.

IPGuru.ai helps sales teams develop customer conversations into detailed use cases with AI, and then into structured ideas and invention records. R&D gets clear problem statements, use cases and technical directions to evaluate, and the company builds a record of its inventions as it goes.

We are offering a pilot with one customer-facing team and one R&D team, so you can measure how many ideas move from the field into R&D review.