SolutionUpdated on 24 March 2026

Raw material traceability and smart crop or production monitoring

COO at wheelhub

About

Traceability and real-time control are key to improving efficiency, quality and responsiveness in the agrifood sector. However, many companies still operate with fragmented information, limited visibility over the origin and evolution of raw materials, or difficulties in accurately monitoring what happens in the field or in production environments.

This challenge focuses on developing, together with an agrifood company, a solution aimed at improving raw material traceability and the operational control of plantations, crops or production processes through sensing technologies, data capture and applied intelligence.

The goal is to provide reliable and actionable information on key process variables, enable monitoring from origin, detect incidents at an early stage and strengthen decision-making capabilities. This can lead to improvements in productivity, quality, planning, compliance with market requirements and the ability to respond more effectively to deviations or operational issues.

Type

  • IoT & Smart Sensors
  • Data analytics & predictive modelling
  • Decision Support Systems (DSS)
  • Farm management software
  • Traceability & supply chain digitalisation
  • Sustainable production technologies
  • Custom software development for agrifood
  • Other digital solution

Organisation

wheelhub

Barcelona, Spain

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