FEINDEF 2025 Defence & Security Brokerage Event

12–14 May 2025 | Madrid, Spain

Florence Vanholsbeeck

Trade and investment Commissionner, Economic Counselor

The Walloon Export and Foreign Investment Agency (AWEX)

Madrid, Spain

7 profile visits

I support Belgian and Spanish companies in developing partnerships, exporting BE products to Spain, and getting the best incentives to establish in Belgium.

My organisation

The Walloon Export and Foreign Investment Agency (AWEX) is the department of the Walloon Region responsible for promoting foreign trade and welcoming foreign investors in Wallonia, the region located south of Brussels. AWEX aims to develop Walloon companies' export activities and promote Wallonia abroad.
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About me

I have a degree in translation (ISTI, Brussels), a postgraduate degree in international relations (ULB, Brussels) and an MBA (UBI, Brussels).

Before being appointed as Economic and Commercial Counselor of the Walloon Region for Madrid and WBI Representative in August 2021, I was working for AWEx in Mexico City for more than 8 years as Economic and Commercial Counselor. Even before that, I worked 10 years for the U.S. Embassy in Brussels in the areas of public affairs and protocol.

As an economic and commercial counselor, my main responsibility is to help companies from the Walloon region in Belgium to export their products and services to Spain, and to support Spanish companies that want to invest in Wallonia.

Furthermore, I have also taught diplomacy, protocol and intercultural communication at various institutes and academies in Belgium and the Netherlands (UBI, ECS and TIBA).

In addition to Spanish and French, I also speak English, Dutch and have a basic knowledge of Polish, German, Portuguese and Chinese.

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Skills

  • linguistic skills
  • Communication
  • Business
  • Diplomacy
  • international trade
  • negotiation
  • Events organization
  • Lobbying

Interests

  • Digital technology
  • e health
  • biotech
  • icc
  • aerospace
  • Aeronautics
  • Defense and Dual Use

Marketplace (1)

  • Project cooperation

    Trade mission in Wallonia, Belgium: Defense, dual use and aeronautics

    Academic and Tec mission with Spanish clusters/insititutions and companies in Belgium on November 24-25 in Defense, Dual use & Aeronautics.

    • Execution - Development stage (preparation)
    • HORIZON-CL3-2025-FCT - FIGHTING CRIME AND TERRORISM
    • HORIZON-CL3-2025-02-CS-ECCC-01: Generative AI for Cybersecurity applications
    • HORIZON-CL3-2025-01-SSRI-05: Data repository for security research and innovation
    • HORIZON-CL3-2025-01-SSRI-04: Accelerating uptake through open proposals for advanced SME innovation
    • HORIZON-CL3-2025-01-SSRI-03: Open grounds for pre-commercial procurement of innovative security technologies
    • HORIZON-CL3-2025-01-DRS-04: Advancing autonomous systems and robotics for high-risk disaster response, strengthening disaster resilience in conflict-afflicted crisis zones
    • HORIZON-CL3-2025-01-SSRI-01: National Contact Points (NCPs) in the field of security and cybersecurity fostering the links with National Community building for Safe, Secure and Resilient Societies
    Author

    Florence Vanholsbeeck

    Trade and investment Commissionner, Economic Counselor at The Walloon Export and Foreign Investment Agency (AWEX)

    Madrid, Spain