EIC Summit 25 Networking Platform

2–3 Apr 2025 | Brussels, Belgium

Ritalba Lamendola

Director

EVEURA Advisory Business Model Design

Founex, Switzerland

2 profile visitsEIC Beneficiary

passionate of guiding start-ups to translate high-tech innovation into marketable offering and scale up to full commercialization

My organisation

EVEURA is an advisory firm specializing in deep-tech SMEs, start-ups, and scale-ups. It combines strong expertise in deep-tech fields with in-depth knowledge of strategic planning and business model design. EVEURA offers coaching, mentoring, and consulting services, covering the entire journey from business model creation and go-to-market strategy to industrialization and full commercialization. The company supports clients in developing compelling business cases to ensure successful market entry, assists in crafting business and financial plans, and provides guidance on P&L projections aligned with strategic commercialization decisions.
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About me

Double background, science and business, PhD in Chemistry and Doctorate of Business Administration, DBA with this thesis on business model in deep-tech start-ups.

A whole career spent translating high-tech innovation into marketable offering.

10 years-experience as University Professor and Researcher on material science and surface engineering for applications in medical devices, microelectronics, photonics.

10 years in executive management positions in Multinationals, responsible for high-tech products industrialization and head of business.

Seasoned EIC Coach, Mentor at EIC Scaling Club in Cardiovascular Therapies group, Expert at Innosuisse (Swiss Innovation Agency), coach at TechTour, Expert and Ambassador at Solar Impulse Foundation judge and coach at MassChallenge.

Founder of EVEURA sarl Advisory Business Model Design, I am passionate of guiding companies to develop strong business cases for future commercialization, to devise business models for go-to-market, industrialization and commercialization, to develop sustainable financial plans to survive the start-ups death-valley, transition from go-to-market to full commercialization phase.

I have double nationality, Italian and Swiss, Italian mother tongue, fluent in English and French.

I live in Switzerland, Geneva Metropolitan Area.

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