Ruth Wilkinson

The Economics of Mutuality is a proven operating model that drives superior value creation through impact-led management practices.  Powered by digital tools, it equips companies to generate enduring mutual value for the benefit of multiple stakeholders by addressing societal and environmental challenges. Practical and scalable, the model enhances business performance by embedding purpose-driven strategies and metrics into day-to-day operations.  The Economics of Mutuality operating model emerged from a multi-year business innovation program developed by Mars that engaged a range of cross-sector partners including Oxford University’s Saïd Business School. The program delivered proof of concept practical application across business units, sectors, and markets along with teaching curricula and case studies. The team behind the program spun out of Mars in 2020 to advance and implement the operating model more widely.