Market entry strategy and feasibility assessment

Shulman Advisory is a Tokyo-based boutique consulting firm that helps foreign energy companies enter and grow in Japan's electricity and renewables markets. Founded in 2019, we work exclusively with international companies navigating Japan's complex regulatory environment, building local partnerships, and developing commercial strategies for the Japanese power sector.

Our team of 20 bilingual professionals (English-Japanese) combines deep knowledge of Japanese energy regulation with international business experience. We have direct working relationships with key government bodies including METI (Ministry of Economy, Trade and Industry), OCCTO (Organization for Cross-regional Coordination of Transmission Operators), and major Japanese utilities.

Core services for companies entering Japan:

• Market entry strategy and feasibility assessment

• Regulatory and licensing support (electricity retail, generation, aggregator, and trading licenses)

• JEPX power exchange and capacity market guidance

• Corporate PPA structuring and renewable energy procurement

• Partnership identification and introduction to Japanese utilities and off-takers

• Ongoing market monitoring and policy intelligence

• Data center power procurement advisory

Relevant experience:

We have advised renewable energy developers, battery storage investors, power trading companies, energy software providers, and large-scale electricity consumers on their Japan market strategies. Our clients range from global energy majors to growth-stage cleantech companies making their first move into Asia.

What we are looking for:

We are interested in meeting European companies in renewable energy, battery storage, power trading, energy management software, grid technology, and related fields who are exploring or planning entry into the Japanese market. We welcome early-stage conversations about market potential as well as discussions with companies ready to take concrete steps.