SILICON ALPS Cluster

EBSCON 2025

8 Oct 2025 | Graz, Austria

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Gerald Steinwender

Associate Partner bei 3DSE Management Consultants

3DSE Management Consultants AT GmbH

Wien, Austria

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Shaping the Future of Innovation and R&D

My organisation

3DSE Management Consultants GmbH is the leading independent management consultancy for innovation and R&D in Central Europe with 50 employees: With locations in Munich, Vienna, and Chicago, 3DSE Management Consultants GmbH has successfully completed over 900 consulting projects since its founding in 2001 for international clients in the automotive, aerospace, defense, transportation, industrial, electronics, med tech, and energy sectors., 3DSE provides answers to the central challenges of digitalization, innovation, and increasing complexity in R&D., The core elements of our consulting work are "engineered products", complex services, and digital business models., Our consulting approach is systematic and consistently pragmatic, combining transformation expertise with deep R&D knowledge. Our focus areas range from the development of innovation and R&D strategies, improving R&D performance, developing modular product architectures, transforming and enabling R&D organizations, all the way to creating breakthrough innovations with the Innovation Cell or the Customer Innovation Cell.
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About me

  • 2023 - today Associate Partner at 3DSE Management Consultants

  • 2002 – 2023 Founder and Managing Director Edizon Innovation

  • 2018 – 2022 Member of the Board PFI - Platform for Innovation

  • 2003 – 2018 Founder and Chairman PFI - Platform for Innovation

  • 2009 – today Member and Expert in CEN/TC 389 Innovation Management and ASI 129.10 Innovationsmanagement

  • 2003 – today Lecturer for product development and innovation management Montanuniversität Leoben

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Skills

  • Innovation Strategy
  • R&D Strategy
  • Customer-centric innovation
  • Jobs-to-be-Done
  • R&D Performance Improvement
  • innovation management
  • business model innovation
  • Increasing Success Rate of Innovation
  • Accelerating Time to Market
  • Reducing Time to Business Case

Interests

  • Use Cases High Impact Innovation
  • Use Cases High Risk Innovation
  • Technology Driven Innovation

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