Iternatura comunicación S.L.

Iternatura designs cultural and tourist spaces, creating phygital experiences through storytelling and tecnologies.

Founded 15 years ago, Iternatura develops strategies for the interpretation and enhancement of cultural and natural heritage. Over the years, it has completed more than 100 projects , working with national and international organisations, research centres, businesses and NGOs in the tourism and cultural sectors:

•   Developing tourist and cultural products using a blend of analogue and digital tools, with a focus on territorial engagement.

•   Designing immersive and phygital experiences for museums.

•   Creating tourism and sustainable development strategies.

•   Creating tourist products in areas such as wellbeing, health, gastronomy and heritage, among others.

•   Extensive experience in international and EU-funded projects.

•   Strategic consulting, communication services, grant advisory, and public relations activities.

 At Iternatura, our approach is based in transmedia storytelling—a technique that conveys and connects experiences across multiple platforms and digital formats. In essence, we harness the power of new communication tools—narratives, games, and interactive media—to deeply engage users and encourage active participation. From a production perspective, this means crafting content that doesn’t just inform but immerses and involves the audience, enhancing their experience through enriched storytelling techniques.

Through our participation, we aim to connect with future partners and share our expertise in innovative, sustainable projects in the fields of tourism and culture.

Awards and Recognitions:

“Belibasta, el camí de l’últim càtar” (Belibasta, the Path of the Last Cathar). The project was recognised as one of Europe’s best transmedia practices by Eurecat, as part of the Eurotransmedia consortium.

“Bas de màgia” (Magic Bas) project in La Vall d’en Bas, 2018. Finalists in the “Best Tourism Experience” category at the Catalonia Tourism Awards and finalists in the “Citizenship” category at the Ruralapps Awards.

Please take a look at our projects at: https://www.iternatura.eu/

Dr. Silvia Casellas holds a Ph.D. in Communication from Pompeu Fabra University (UPF) and brings over 25 years of professional experience in Corporate Communication and Public Relations within global organizations. She is the founder of Iternatura, a firm specializing in the design of tourist and cultural spaces integrating narratives and technologies.

Dr. Casellas is an active member of the “Communication, Advertising and Society” (CAS) research group at UPF, with a focus on Advertising and Public Relations. Her doctoral thesis, “Transmedia Tourism: Analysis, Evaluation, and Characterization of Transmedia Experiences for the Design of New Tourist Spaces,” investigates innovative frameworks for tourism and cultural experiences. Her current research interests encompass transmedia tourism narratives, the conceptualization and design of tourist spaces, the application of new technologies in tourism and culture, gamification, and citizen engagement.