EthosLab was established in Athens, Greece, to bring rigorous behavioral economics and econometric methods to European policy challenges. Founded by Dr. Georgios Melios and Nikolaos Melios, we recognized a critical gap: cutting-edge academic research wasn’t reaching the governments and businesses that needed it most across Europe and the MENA region. Our founding principle: good policy requires both understanding human behavior and proving what works through rigorous quantitative evidence.