Project cooperationUpdated on 23 April 2026
MY3PAI, An Agentic AI Marketplace for Cultural Heritage Innovation
CEO of My3P at My3PAI
Karlsruhe (Baden), Germany
About
Here is a stronger version focused on HORIZON CL2 HERITAGE 02 to 05 and positioned for partner outreach.
MY3PAI is an AI-powered travel creator and cultural tourism platform designed to help local experts, creators, tourism organisations, cultural institutions, and destination stakeholders develop and deliver high quality digital travel and heritage experiences.
The platform supports the creation of interactive itineraries, map based storytelling, local content publishing, AI assisted narrative generation, and scalable digital tourism products. It enables local knowledge holders, cultural actors, and tourism businesses to transform their expertise, stories, and assets into engaging, market ready experiences that connect visitors with authentic, meaningful, and place based content.
In the context of the Horizon Europe Cluster 2 Heritage calls, MY3PAI is particularly relevant for projects addressing the intersection of cultural heritage, creative industries, tourism, AI, digital platforms, participatory innovation, and sustainable destination development.
For HERITAGE 02, MY3PAI can contribute as a practical digital platform and pilot environment for participatory cultural ecosystems, co creation models, and AI supported engagement between cultural actors, creative professionals, communities, and visitors.
For HERITAGE 03, MY3PAI can support the development of AI enabled cultural and tourism services, helping museums, heritage sites, creative professionals, and destination actors transform cultural knowledge and heritage content into interactive visitor experiences, storytelling products, and scalable digital services.
For HERITAGE 04, MY3PAI can contribute to projects focused on responsible digital transformation, cultural data, AI based innovation, user engagement, and the development of trusted digital tools for cultural and creative ecosystems. The platform can serve as a demonstrator for how AI can be applied in a human centred, transparent, and value creating way.
For HERITAGE 05, MY3PAI can support the creation of new cultural and creative value chains by connecting cultural heritage, tourism, local creators, creative industries, and international collaboration models. The platform can help make cultural assets more visible, accessible, and usable for sustainable tourism, creative entrepreneurship, and cross sector innovation.
MY3PAI is designed to strengthen the digital transformation of tourism and cultural heritage by making advanced AI tools accessible to smaller actors that often lack the capacity to build or scale digital solutions independently. By combining AI supported content creation with user friendly publishing, marketplace, and discovery tools, MY3PAI helps destinations and cultural actors create more personalised, dynamic, inclusive, and locally grounded visitor experiences.
The platform also supports collaboration between technology providers, tourism actors, cultural organisations, creative professionals, public authorities, and local communities. Through European projects and cross border initiatives, MY3PAI is interested in contributing to proposals focused on sustainable tourism, digital transition, cultural heritage innovation, creative ecosystems, smart destinations, responsible AI, local creator economies, and data driven visitor engagement.
Overall, MY3PAI is well positioned to act as a digital innovation, AI platform, pilot, and exploitation partner in Horizon Europe Heritage consortia, particularly where projects aim to turn cultural and creative assets into practical, scalable, and sustainable services for communities, visitors, and destination ecosystems.
Similar opportunities
Project cooperation
Smarter Tourism Through Agentic AI
- HORIZON-CL4-2027-04-DIGITAL-EMERGING-06: International cooperation in AI
- HORIZON-CL4-2027-04-DATA-03: New approaches for decentralized, federated and sustainable AI data processing
- HORIZON-CL4-2027-04-DIGITAL-EMERGING-10: Horizon scanning and foresight in future enabling digital technologies
- HORIZON-CL4-2026-04-DIGITAL-EMERGING-09: Advanced Local Digital Twins using AI for Early Warning and Preparedness
- HORIZON-CL4-2026-05-DIGITAL-EMERGING-02: Next-Generation AI Agents for Real-World Applications in the Apply AI sectors
- HORIZON-CL4-2027-04-DIGITAL-EMERGING-04: Apply AI: Challenge-Driven AI Innovation Booster in Apply AI prioritised sectors
Ali Nikoukar
CEO of My3P at My3PAI
Karlsruhe (Baden), Germany
Project cooperation
Seeking Partners for Trustworthy AI, Data Driven Tourism and Cultural Innovation
- Partner seeks consortium
- HORIZON-CL4-2027-04-DIGITAL-EMERGING-06: International cooperation in AI
- HORIZON-CL4-2026-04-DIGITAL-EMERGING-19: Challenge-Driven GenAI4EU Booster
- HORIZON-CL4-2026-02-DIGITAL-EMERGING-53: Innovative AI methods and technologies for the process industries
- HORIZON-CL4-2026-04-HUMAN-01: Developing and demonstrating core technologies for Virtual Worlds and Web 4.0
- HORIZON-CL4-2026-05-DIGITAL-EMERGING-02: Next-Generation AI Agents for Real-World Applications in the Apply AI sectors
- HORIZON-CL4-2026-04-DIGITAL-EMERGING-01: Apply AI: Pilot of the “Science for AI” Pillar of RAISE (“Resource for AI science in Europe”)
- HORIZON-CL4-2027-04-DIGITAL-EMERGING-11: EU Frontier AI Initiative: Developing frontier AI solutions that are safe and computationally efficient within Apply AI
Ali Nikoukar
CEO of My3P at My3PAI
Karlsruhe (Baden), Germany
Expertise
Combines art and technology, making our cultural heritage immortal
- Blockchain
- Cloud computing
- Cultural heritage
- Artificial Intelligence (AI)
- Social Sciences and Humanities (SSH)
Marina Giordanino
AI Strategist & Senior PM for cultural heritage management at WEREA - Aerariumchain (AEC) at WEREA SRL
Turin, Italy