ExpertiseUpdated on 16 January 2026
Expert in Human–AI Interaction, Relationship Marketing, and Applied AI for Digital Transformation
Research Assistant at Business Finland
Lisbon, Portugal
About
I am a PhD candidate in Marketing at ISCTE Business School, with a research focus on the dynamics of human–AI relationships and AI-enabled service systems. My expertise includes conceptual modeling, relationship marketing, and bibliometric/text mining approaches.
Alongside my academic work, I have initiated applied AI-based projects addressing key challenges in responsible AI adoption, supply chain digitization, and healthcare communication. These initiatives combine human-centered design with cutting-edge tools such as conversational AI, NLP, and data analytics.
I’m particularly interested in contributing to multidisciplinary European consortia working on digital transformation, Web 4.0, and generative AI. I aim to bridge theory and practice by aligning social science insights with real-world innovation, especially where AI can support transparency, inclusivity, and sustainable impact.
Similar opportunities
Service
Immersive Technology & Digital Innovation Services for Research and Cultural Heritage
Ingmar Franke
Scientist & Entrepreneur – Research and Innovation Lead at TUD IXLAB (University) and Technische Visualistik (SME)
Dresden, Germany
Expertise
Behnam Zendehdel Nobari
Research Assistant at Business Finland
Lisbon, Portugal
Project cooperation
Seeking Cluster 4 Partners for Trustworthy AI, Data Driven Tourism and Cultural Innovation
- Partner seeks consortium
- HORIZON-CL4-2027-04-DIGITAL-EMERGING-06: International cooperation in AI
- HORIZON-CL4-2026-04-DIGITAL-EMERGING-19: Challenge-Driven GenAI4EU Booster
- HORIZON-CL4-2026-02-DIGITAL-EMERGING-53: Innovative AI methods and technologies for the process industries
- HORIZON-CL4-2026-04-HUMAN-01: Developing and demonstrating core technologies for Virtual Worlds and Web 4.0
- HORIZON-CL4-2026-05-DIGITAL-EMERGING-02: Next-Generation AI Agents for Real-World Applications in the Apply AI sectors
- HORIZON-CL4-2026-04-DIGITAL-EMERGING-01: Apply AI: Pilot of the “Science for AI” Pillar of RAISE (“Resource for AI science in Europe”)
- HORIZON-CL4-2027-04-DIGITAL-EMERGING-11: EU Frontier AI Initiative: Developing frontier AI solutions that are safe and computationally efficient within Apply AI
Ali Nikoukar
CEO of My3P at My3PAI
Karlsruhe (Baden), Germany