Expert in Human–AI Interaction, Relationship Marketing, and Applied AI for Digital Transformation

I am a PhD candidate in Marketing at ISCTE Business School, with a research focus on the dynamics of human–AI relationships and AI-enabled service systems. My expertise includes conceptual modeling, relationship marketing, and bibliometric/text mining approaches.

Alongside my academic work, I have initiated applied AI-based projects addressing key challenges in responsible AI adoption, supply chain digitization, and healthcare communication. These initiatives combine human-centered design with cutting-edge tools such as conversational AI, NLP, and data analytics.

I’m particularly interested in contributing to multidisciplinary European consortia working on digital transformation, Web 4.0, and generative AI. I aim to bridge theory and practice by aligning social science insights with real-world innovation, especially where AI can support transparency, inclusivity, and sustainable impact.