Virtual Assistant Expertise for eCommerce Decision Support

Our expertise lies in the research and design of virtual assistant technologies for commerce, with a particular focus on supporting day-to-day decision-making in eCommerce environments.

We work at the intersection of applied artificial intelligence, cognitive systems, and real-world commercial operations. Our experience centres on understanding how eCommerce managers interact with analytics, operational information, and planning tools, and how AI-based assistants could help reduce cognitive load while improving clarity and consistency in everyday decisions.

Rather than focusing on isolated AI features, our expertise is in system-level approaches that explore how an assistant can:

• surface relevant information at the right time

• provide context around performance and trends

• support prioritisation and planning

• assist users throughout a workflow instead of relying on documentation or training materials

We place strong emphasis on practical validation. Our work is grounded in live eCommerce environments, allowing us to evaluate AI-assisted decision support under realistic operational conditions. This enables insights into usability, trust, and real managerial impact that are difficult to obtain through laboratory studies alone.

While our initial expertise is applied in eCommerce due to its rich data and observability, the principles and insights developed are intended to generalise to wider commerce contexts, including offline and omnichannel operations.

We contribute applied research experience, domain knowledge in online retail operations, and access to real-world test environments to collaborative research and innovation activities, while detailed technical implementations are shared selectively and under appropriate confidentiality arrangements.