Project cooperationUpdated on 17 September 2025

Circular Pet Apparel & Accessories Start Up using Textile Waste

Donna Bowman-Coe

Founder/CEO at Por Amor Ao Ofício

Arcozelo VNG, Portugal

About

Premium pet apparel and accessories brand made from post industrial and consumer textile waste. Sustainable production in Portugal, with EU-wide e-commerce direct-to-consumer and business to business distribution. Looking to create entire supply chain within a 30k radius in northern Portugal.

 Strategic Highlights for Investors 

  • Circular Economy Model: Upcycled textile waste minimizes material cost and environmental impact. 

  • Also seeking Cradle to Cradle and Fair Trade certification.

  • Portugal Advantage: Access to skilled textile labor, EU manufacturing proximity, and sustainable production hubs. 

  • Premium Pet Market: EU pet care market worth €25B+ and growing rapidly, especially in premium and eco-conscious niches. 

  • Scalable DTC and BTB Model: Low overhead, digital-first infrastructure allows for efficient customer acquisition and expansion. 

  • Strong Brand Positioning: High-quality, design-forward, sustainable products—an underserved segment in the pet space.

Stage

  • Early idea

Topic

  • Data technologies | Data ecosystems for the realisation of circular value creation exploiting the full potential of digitalisation – e.g., harnessing existing, purpose-built platform solutions.
  • Data technologies | Interoperability of CVC-relevant data ecosystems, quality assurance and traceability across systems
  • Data technologies | (AI based) Material and Product Design, Decomposition and Separation
  • Data technologies | Assistance and Expert systems
  • Data technologies | Simulation models and predictive analytics to assess the scalability of circular processes across industries
  • Data technologies | Algorithm that shows the (positive) impact of a Circular Economy process or Circular Economy product
  • Data technologies | Approaches to support SME fully exploit the value of existing CVC-related data
  • Data technologies | Design of an adaptable Digital Product Pass:
  • Enabling technologies | Manufacturing and machine learning, e.g., to increase the flexibility of industrial processes, modular approaches, reduce use of materials, quality assurance and certification of products)
  • Enabling technologies | AI-driven diagnostic systems, e.g., for assessing the viability of reused, remanufactured, and recycled components
  • Enabling technologies | Industry 4.0 technologies (IoT, big data analytics) for monitoring and managing circular value chains
  • Enabling technologies | Life cycle assessment / Product life cycle management – e.g., Digital Twin / Digital Product Passport
  • Enabling technologies | Tools and solutions addressing challenges emerging from product focused regulations (such as the ESPR)

Type

  • Consortium seeks Partners
  • Expertise offered

Organisation

Por Amor Ao Ofício

Company (SME)

Arcozelo VNG, Portugal

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