Value retention strategies and business impact

We examined the topic of Circular Economy in an entrepreneurial context, describing the ten options for companies to retain value and identify drivers and enablers for implementing Circular Economy in businesses.  A survey among more than 500 industry experts revealed the extent to which retention options were implemented in practice. For the first time, relevant drivers and enablers for each retention option were identified. On top of this, case studies of successful circular market offerings shed light on each retention option in detail.

The knowledge gained from research and the further shared experiences of experts resulted in a 6-step management model. This model provides guidance on how to implement Circular Economy in organisations as an element of operational excellence and as a source of product, service, and business innovation.

We are looking forward to sharing this expertise and detailed findings for international application and further development of circular business models and circular value creation and retention.