Updated on 29 September 2026
HALA's DPP
CFO at HALA
St. Gallen, Switzerland
About
A unique, immutable digital identity for each physical product. Contains manufacturing data, materials, sustainability metrics, ownership history, and complete lifecycle events. Features dynamic, context-aware authentication that adapts to ownership status and user permissions, making cloning impossible. Embeds mandatory resale royalties , transforming secondary markets into recurring revenue streams. GDPR-compliant structured data enables predictive analytics and behavioural insights. Attaches via QR, RFID, NFC, or holographic codes. Governs products across primary sales, secondary markets, repairs, refurbishment, and recycling. Regulatory-native infrastructure aligned with ESPR, GPSR, PLD 2024, and CRA requirements.
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