Porsche - Digital Brand Academy Education

One company, thousands of employees - many of them newly hired, others have been part of the brand for decades. How do you bring all of these groups together? That has been the challenge the automobile manufacturer Porsche had to face and wished to solve with a digital solution. While the newly hired Porsche employees have no direct reference to the brand, the established ones are wondering what the future of their company will look like. A digital brand training and onboarding tool about company values, its past and future was requested. One that’s easily accessible and highly entertaining for all employees.