Bridge2Food Europe 2024

4–6 Jun 2024 | The Hague, Netherlands

Wednesday, 5 June 2024 | 11:40 - 12:25

Panel Discussion: Unpacking Ultra-Processed & Dispelling Myths: Examining Ultra-Processed Foods Through a Plant-Based Lens

This panel discussion will focus on:
- What is the definition of (ultra-)processed foods?
- What are consumers attitudes?
- How can the sustainable protein industry work convey the right messages?

2 speakers

  • Klara Kalocsay

    Head of Research Strategy

    Food Frontier

  • Mercedes Groba

    Senior Innovation Programme Manager

    European Institute of Innovation and Technology (EIT Food) (EIT) Food