Mercedes Groba

I am accomplished Senior Innovation Programme Manager at the European Institute of Innovation & Technology in Food (EIT Food) and a recognized expert in the field of food innovation. At EIT Food, I provide strategic vision and guidance on food system innovation and sustainable resource management, at both a European and international level. I support EIT Food in making the food system more sustainable, healthy, and trusted on a global level. During her 24-year career, I have worked closely with national and European organisations and institutions, including the University of Oxford, large corporates and start-ups. While managing the European Common Agricultural Policy in northern Spain, I worked with farmers on food safety, quality, and the importance of sustainability and environmental impact. I am currently completing a master in Sustainable Aquaculture at St Andrew's University in the UK and holds an MA in Nutrition and Agricultural Engineering, focusing on agri-food industries, along with certificates in Open Innovation from University of Oxford, and Design and Management of European programmes. Above all, I am passionate about driving real change, believing that NOW is the time to act to build a better world for all.