More Classifieds Agency Ltd

Kenya has 7.4 million small and medium enterprises, yet more than half of them lack an effective online presence. These businesses drive the economy but remain invisible to the customers actively searching for what they sell. More Classifieds Agency exists to close that gap. Based in Nairobi, we are a digital marketplace and SME growth platform that connects Kenyan businesses directly with ready-to-buy customers, giving them the visibility, discovery, and growth tools that were previously out of reach for all but the largest brands.

Our model goes well beyond a traditional classifieds site. We combine verified business listings, digital marketing, and targeted promotion with AI-powered HR services through More HR and a nationwide field-agent affiliate network through More Popote. Those boots-on-the-ground agents onboard SMEs face to face, cutting sign-up friction in markets where trust and mobile-money familiarity matter more than slick apps. The result is a centralised, affordable, data-driven platform that already serves more than 15,000 businesses and helps them move from invisible to discoverable, and from discoverable to profitable.

Led by CEO and CTO Willice Onyango, a full-stack engineering leader with an AI/ML background who has previously built platforms serving over 100,000 users, supported by an experienced team across sales, HR, field operations, and finance. Sitting at the intersection of SME digitisation, mobile-first commerce, and the formalisation of Kenya's informal economy, More Classifieds is positioned to become the growth engine for the country's entrepreneurs. We invite partners and investors to join us in scaling a platform where every Kenyan business, no matter its size, can be found.