Belt and Road Summit 2025- Deal-making

10–16 Sept 2025 | China (Hong Kong)

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Bing(Janice) Jian

Founder

Landing Partners International Trade Company Limited

Hong Kong, China

2 profile visitsProject Owner

With a diverse career background spanning education, human resources, entrepreneurship and international business.

My organisation

Landing Partners International Trade Company Limited

Landing Partners International Trade Company Limited

Hong Kong, China (Hong Kong)

Landing Partners International Trade Company Limited was born out of a deep insight into global trade opportunities, leveraging Hong Kong's unique advantages and facilitation policies as an international free trade port. Our core mission is to be a key trade hub connecting China with Africa and the Middle East. On the one hand, we focus on accurately and efficiently delivering China's competitive advanced industrial products, mature technologies and solutions to Africa and the Middle East, where demand is strong, to help local development. On the other hand, we have deeply explored Africa's rich natural resources, and introduced local high-quality and advantageous agricultural products, such as high-quality tea, high-quality coffee beans, fresh avocados, etc., into the huge Chinese market and sold to other overseas countries, so as to achieve resource complementarity and value sharing. In the face of the rapid evolution of global business models, our company intends to actively transform into a digital platform strategy. We will vigorously build and operate a professional e-commerce platform and deeply cultivate private domain traffic to drive business growth with innovative models. In the local African market, we focus on the efficient circulation of second-hand electronic products and the efficient trading and circulation of agricultural products to meet the core needs of local consumers and activate the local business ecosystem. At the same time, we continue to strengthen our global market expansion capabilities. Relying on mature online channels and refined operations, we are committed to systematically establishing and expanding a stable sales network and brand influence of high-quality African agricultural products (such as tea, coffee, avocado, etc.) in China and other potential markets around the world. By integrating supply chain resources and digital marketing methods, our company aims to create an efficient, transparent and sustainable new ecology of cross-border trade, and continue to create multilateral value.
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About me

After graduating from her bachelor's degree, she went to the countryside of northwest China with educational ideals, stayed on the podium of a simple middle school in the school building for two years, and was busy with the education of left-behind teenagers every day.

In 2018, she entered the workforce with a Master of Education diploma from the University of Hong Kong, working in private and international schools in Hong Kong and Shenzhen. In the past three years, she has integrated international curriculum concepts with local practices, and gradually became clear in the collision of diverse cultures: education is not only about imparting knowledge, but also about building bridges to understand the world.

In 2021, with the thinking of "matching people and opportunities", she turned to the headhunting industry. In the past two years, he had been deeply involved in the financial field, and at the same time has been involved in FMCG, real estate, technology, human resources and other fields of rotation. Shuttling through the Hong Kong Island café every day, she has developed the ability to accurately gain insight into industry trends and efficiently link talents and enterprise needs, which also lays the groundwork for subsequent cross-border resource operations.

In December 2023, the entrepreneurial gene began to be restless. She tried to create an in-depth Chinese cultural travel program for foreigners, but found a more turbulent wave in market research - Chinese companies going overseas. Keenly turning the course, she took the Middle East and Africa as an anchor and became a "commercial matchmaker": in Nigeria, she facilitated the iron triangle cooperation between Chinese energy storage companies and African banks and local installers; Shuttling through Riyadh's local potential partners, she locked Saudi partners for China Landscape Company and implanted oriental garden art into the desert new city.

Today, on a date farm around Riyadh, Saudi Arabia, she will personally lead and land horticultural agricultural landscape projects, transforming theory into green leaves and flowers in the sand. With Saudi Arabia as the fulcrum, she continues to build bridges for Chinese companies to emerging markets - from educators to global business connectors.

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