Balkan eCommerce Summit 2026

28 – 29 Apr 2026 | Sofia, Bulgaria

ServiceUpdated on 18 April 2026

The Hybrid Entry Model

Founder at UpCommerce

Athens / Thessaloniki, Greece

About

Successfully entering the Greek market requires more than just translation; it demands a multi-channel strategy tailored to local consumer habits.

The Hybrid Entry Model (ΗΕΜ) is our comprehensive execution framework designed to drive immediate traction. We combine your international advertising power with local dominance by managing:

Google & Social Media Ads: Capturing demand across standard digital channels.

Skroutz Growth: Unlocking Greece’s #1 marketplace to access high-intent local buyers—a crucial channel often overlooked by international agencies.

E-commerce Consulting: Providing ongoing strategic guidance to navigate local market nuances.

This hybrid approach ensures you don’t just exist in the Greek market, but you compete and capture market share effectively from the start.

Type

  • Consulting
  • Marketing

Applies to

  • Marketplaces / Trading Platforms
  • Marketing / Personalization / CRM
  • Consulting / Training

Organisation

UpCommerce

Consulting

Athens / Thessaloniki, Greece

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