Event agenda
Tuesday, 28 April 2026
10:00 - 10:25
Back to the Future: What Marketing History Can Tell Us About the Future
- Leadership & Personal Development
Speaker: Andi Jarvis, Eximo Marketing
How to Get Visible Beyond Google: Search Everywhere Optimization for Google and ChatGPT
- Marketing & Customer Engagement
Speaker: Barbara Slade Jagodić, SLADE
10:00 - 18:00
MEETING ZONE
- FedEx MEETING ZONE
Meeting duration:30 minute time slots
10:30 - 10:55
Agentic Commerce - The shopping revolution
- Technology, AI & Platforms
Speaker: Petya Rusinova, Visa
How to manage each customer's experience at scale
- Marketing & Customer Engagement
Speaker: Mike Korba, Positive User
The Balkan E‑Commerce Boom: How Gen Z Is Powering Europe’s Fastest‑Moving Digital Market
- Regional Focus & Market Insights
Speaker: Carmen Cureu, Geopost
TikTok AI Solutions
- Marketing & Customer Engagement
Speaker: Patrick Rogalski, Tik-Tok
11:00 - 11:25
A Roadmap for Transforming Local Frictions into Balkan Success: Greek Market
- Regional Focus & Market Insights
Speaker: John Kiskipelis, UpCommerce
Building Digital Trust – How LEGO Connects Physical Experience and Online Engagement
- Marketing & Customer Engagement
Speaker: Jesper Toubøl, LEGO
Email Gamification in E-commerce: Strategies and Best Practices
- Marketing & Customer Engagement
Speaker: Dmytro Kudrenko, Stripo
Signal vs. Noise: What 5 Million Digital Conversations Reveal About Your Brand Across Different Markets
- Data, Performance & Analytics
Speaker: Norik Selimi, Pikasa Analytics
11:30 - 11:55
Measure what matters: how incrementality can double your ROAS
- Data, Performance & Analytics
Speaker: Krzysztof Sobieszek, Meta
Skroutz Shopping Simplified: From Cross-border to Borderless
- Marketplaces & Platforms
Speaker: Thanasis Psychogios, Skroutz
12:30 - 12:55
Stop Fixing Your Abandoned Carts: Want vs Need in eCommerce
- Strategy & Growth
Speaker: Robert Petković, Analytics & Co.
What Your Customer Calls Are Trying to Tell You
- Marketing & Customer Engagement
Speakers: Martin Kokalov, Omnilinx; Vera Ivanova, Omnilinx; Martin Srebrov, Sky Holding
13:00 - 13:25
From Data to Desire: Building E-Commerce Brands with AI
- Technology, AI & Platforms
Speaker: Harri Olavinsilta
Growth Strategies: Lockers and Cross-border e-commerce
- Strategy & Growth
Speaker: Cornel Morcov, FAN Courier
Marketing Transformation in the Era of AI
- Technology, AI & Platforms
Speaker: Shukhrat Yakubov, Aleph Holding
Stop Spamming. Start Triggering: The Revenue Trigger-Based Workflows That Actually Work in 2026
- Marketing & Customer Engagement
Speaker: Alex Danchenko, Yespo
13:30 - 13:55
Delivering at scale: Connecting Europe and beyond
- Operations & Logistics
Speaker: Diego Asproso, Fedex
Pricing and discounts in eCommerce – the boundaries between marketing and unfair practices
- Legal & Compliance
Speaker: Gabriela Ivanova, IVANOVA Legal Solutions
The ROI of trust: Why regional shoppers need a "Safe Shop" to click "Buy"
- Regional Focus & Market Insights
Speaker: Dario Begonja, Hero Factory
13:30 - 14:55
The Balkan eCommerce Corridor: Who Wins the Cross-Border Race? - a practical discussion on how Romanian companies scale into Balkan markets and what makes cross-border eCommerce successful.
- Regional Focus & Market Insights
Speakers: Rodica Verbeniuc, Business Voice Romania; Cătălin Bordei, INNOBYTE; Mihai Teodorescu, Eltra Logis; Cosmin Daraban, Gomag; Cori Cimpoca, MKOR
14:00 - 14:25
What sells?
- Data, Performance & Analytics
Speaker: Gabriel Bonciu, Business League
15:00 - 15:25
Marketing Olympics. To the trophy with profitable affiliate heptathlons
- Marketing & Customer Engagement
Speaker: Marina Kostkova, VIVnetworks.com s.r.o.
The Global Development of AI and Its Implications for E-commerce
- Technology, AI & Platforms
Speaker: Jesse Weltevreden, RankmyAI
15:30 - 15:55
AI Innovation in eCommerce: Practical Applications for Growth and Customer Experience
- Technology, AI & Platforms
Speaker: Igor Ilievski, Amenex Doo
eCom Platform Trauma: the unnamed stakeholder in your decisions
- Technology, AI & Platforms
Speaker: Rumen Dimitrov, Gloross Inc
From Visibility to Scale: How AI and Ecosystems Unlock Real Seller Growth
- Strategy & Growth
Speaker: Mihai Lupașcu, eMAG
We Have an AI Spacecraft. Why Is Cross-Border E-Commerce Still Run on Spreadsheets?
- Technology, AI & Platforms
Speaker: Octavian Dumitrescu, Dyver.AI
16:00 - 16:25
E‑commerce in Albania: Market Transformation, Last‑Mile Challenges, and Operational Solutions
- Regional Focus & Market Insights
Speaker: Erandi Sula, Ultra C.E.P
Package as a Marketing Touchpoint Driving Loyalty and Customer Acquisition through Insert Marketing. (NOTINO & IKEA case studies).
- Marketing & Customer Engagement
Speaker: Lenka Varečková, PAKET PLUS
The anatomy of Loyalty - How to increase customer value through loyalty programs?
- Marketing & Customer Engagement
Speaker: Virág Kiss, PwC Hungary
The Future of eCommerce: AI-Powered CRO as the New Growth Engine
- Strategy & Growth
Speaker: Krisztian Kiraly, OptiMonk
16:30 - 17:00
Beyond Borders - Key Trends and Insights from Croatian eCommerce Research
- Regional Focus & Market Insights
Speaker: Marcel Majsan, eCommerce Hrvatska
Search, Recommend, Reward: How AI personalization converts visitors into high-LTV shoppers
- Marketing & Customer Engagement
Speaker: Tudor Goicea, Aqurate
Wednesday, 29 April 2026
10:00 - 18:00
MEETING ZONE
- FedEx MEETING ZONE
Meeting duration:30 minute time slots
11:00 - 11:15
Romanian Market
- Regional Focus & Market Insights
Speakers: Andrei Radu, GPeC;
11:00 - 11:25
Scaling a Local Footwear Brand Internationally With Paid Media
- Strategy & Growth
Speaker: Madalina Stanescu, Optimized
11:15 - 12:00
Panel on cross-border and domestic logistics
- Operations & Logistics
Speakers: Andrei Radu, GPeC; Alin Vlad
11:30 - 11:55
Become a 1% LinkedIn User: Turning Connections into Conversions
- Marketing & Customer Engagement
Speaker: Vasileios Mylonas, The Cool Lion
Scaling Creative Production with AI
- Strategy & Growth
Speaker: Krystian Wydro, OtterMind
Scaling your business - your people perspective
- Leadership & Personal Development
Speaker: Dennis Brodsky, 821BRIDGE
12:00 - 12:25
The Impact of Delivery Experience on Purchase Decisions — How to Turn It into a Competitive Advantage in E-commerce
- Operations & Logistics
Speaker: Theo Theodoridis, Lastmily
12:00 - 12:30
Email Inbox: From Lists to Algorithms – How the Transformation Impacts Direct Sales
- Marketing & Customer Engagement
Speaker: Alexander Varov, NetInfo
Stop Discounting, Start Deciding: How to Utilize Customer Data for Revenue in the Retail and eCommerce Sector
- Data, Performance & Analytics
Speakers: Dominik Zacharewicz & Wiktor Goliszek, Loyalty Point
The eCommerce evolution: from chaos to automation
- Technology, AI & Platforms
Speaker: Catalin Gealapu, Base
12:30 - 13:00
8 mistakes I keep seeing on eCommerce stores which are destroying your rankings
- Data, Performance & Analytics
Speaker: Krešimir Ćorluka, Canonical SEO Agency
The 3 lessons we learned from migrating all our 3 systems and launching 3 new stores
- Technology, AI & Platforms
Speakers: Dimitar Dimitrov, Stenik; Lyubomir Boyanov, JOYA.BG
The 360° E-commerce View: the Power of Combined Analytics
- Data, Performance & Analytics
Speaker: Urszula Sury, Full Stack Experts
13:00 - 13:25
E-Commerce Growth Through AI-Powered Pricing Strategies
- Data, Performance & Analytics
Speaker: Simeon Lukov, Dynamic Pricing
From Cheapest Price to Smartest Choice: How AI Is Redefining Price Comparison
- Data, Performance & Analytics
Speaker: Sorin Dochian, heureka group!
Mastering Demand Forecasting and Navigating Amazon’s Vendor Central Order Volatility
- Operations & Logistics
Speaker: Bruno Ferreira, BlueDot Ecoomerce
The AI Innovation in E-commerce
- Technology, AI & Platforms
Speakers: Sar Zvuluni & Kobi Haddad, Sellavi Global
13:30 - 13:55
How People Buy Furniture Online: B2B and B2C insights
- Marketplaces & Platforms
Speakers: Petya Karagyozova & Pavlina Honcova, FAVI a.s.
Why Most New Brands Fail on Amazon — And Exactly How to Be the Exception
- Strategy & Growth
Speaker: Vincenzo Toscano, Ecomcy
Why the Biggest Online Stores Are the Most Underserved
- Strategy & Growth
Speaker: Krasimir Krastev, HighSky.ai
13:30 - 14:25
Beyond Europe: Scaling Brands into the Middle East via Marketplaces (Amazon & More)
- Strategy & Growth
Speakers: Krystel Abi Assi, Amazon Sellers Society; Milcho Vasilkoff, S4AMZ & Hristo Atanasov, AdFixer
14:00 - 14:30
Beyond Google & Bing: 7 Steps to Stay Visible When AI Decides What Customers See
- Marketing & Customer Engagement
Speaker: Gennadiy Vorobyov, Netpeak
Unlock International Growth with Amazon
- Strategy & Growth
Speaker: Sebastian Kummle, Amazon EU SARL
14:00 - 15:00
Cross-Border Sales: Myths vs Reality
- Strategy & Growth
Speaker: Dmytro Shapovalov, Liki24
14:30 - 14:55
From Audience to Business Asset: Building Online Communities That Drive Retention and Revenue for E-commerce Brands
- Marketing & Customer Engagement
Speaker: Stefy Krushkelova, NOVARA Consulting
Improve your online business with a GS1 GTIN
- Operations & Logistics
Speaker: Vessela Subaczewska, GS1 Bulgaria
LEOS - From Spreadsheet Chaos to One-System Business: How eCommerce Teams Scale with Notion & the Power of Notion AI
- Technology, AI & Platforms
Speaker: Lenard Adanov, Adan Media
15:00 - 15:25
Selling to the New Buyer: How AI Agents and Dialogue are Redefining eCommerce Search
- Regional Focus & Market Insights
Speaker: Paulius Nagys, LupaSearch
Smart Outbound sales techniques for eCommerce SaaS
- Marketing & Customer Engagement
Speaker: Thomas Katakis, Nail That Lead
Your eCommerce brand doesn’t grow on YouTube because you don’t understand the platform
- Marketing & Customer Engagement
Speaker: Aleksandar Ašković
15:00 - 16:00
Cross-Border opportunities in CEE region
- Regional Focus & Market Insights
Speakers: Marcin Pondo, Cross-Border Commerce Association; Marcel Majsan - Croatia - Safeshop.hr; Michal Helcman, Slovakia - euShipments.com; Maher Tarazi - Romania - Altexpress.ro; Márk Török - Hungary - CrossBorder24.com